--- title: Understanding Life West Email description: A quick explainer on reasons you may not be receiving important college emails and how to resolve it. image: https://voice.lifewest.edu/hubfs/COVER-why-didnt-i-get-that-email-1200.jpg --- [Skip to content](https://voice.lifewest.edu/understanding-life-west-email#main-content) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [![LOGO-placeholder-the-voice-light-transparent-1000](https://voice.lifewest.edu/hs-fs/hubfs/LOGO-placeholder-the-voice-light-transparent-1000.png?width=980&height=121&name=LOGO-placeholder-the-voice-light-transparent-1000.png "LOGO-placeholder-the-voice-light-transparent-1000")](https://voice.lifewest.edu) - [Become a Contributor](https://lifewest.edu/faculty/brand-marketing-resources/submitting-content-for-the-voice) - Search Search Search - [Communications](https://voice.lifewest.edu/tag/communications), - [Bellevue Campus](https://voice.lifewest.edu/tag/bellevue-campus), - [Hayward Campus](https://voice.lifewest.edu/tag/hayward-campus), - [Faculty & Staff](https://voice.lifewest.edu/tag/faculty-staff) # Understanding Life West Email ![Why didn't I get that email?](https://voice.lifewest.edu/hubfs/COVER-why-didnt-i-get-that-email-1200.jpg) - September 11, 2025 ![Life West](https://voice.lifewest.edu/hubfs/FAVICON-lifewest-social.jpeg) [Life West](https://voice.lifewest.edu/author/life-west) We (the Marketing team) received an email last week inquiring why a couple of people weren't receiving Life West emails. That's been resolved, but we wanted to send out a quick communication to give everyone a better understanding of our email system. ## TL;DR: 1. Use your @college.lifewest or @lifewest.edu emails when registering for events at Life West 2. Don't unsubscribe from Life West emails   If you believe you're not receiving important college emails, send us an email at [marketing@lifewest.edu](mailto:marketing@lifewest.edu)to let us know. ### The Background: As a college, we know we send a lot of emails. We utilize communications like The VOICE to consolidate as much as possible, but ultimately, each department throughout Life West has various things they both want and need to communicate.  That's true for students, staff & faculty alike. On the backend, we use a platform called HubSpot as our primary email tool. HubSpot acts as our CRM system (customer relationship manager) – basically a giant database with all of your names, emails and miscellaneous other contact information. Most of the forms we use (on our websites) are powered by HubSpot and update your contact info any time you submit one (e.g. registering for The WAVE or Dr. Peter's Investiture). #### Two of the most common issues we run into: ##### 1. You've submitted a form with your personal email. If you submit a form on any of our websites using an email other than your @lifewest or @college.lifewest email, in most cases, the system updates your contact in the CRM to use that email moving forward. In that scenario, you'll continue to receive Life West emails, but you'll find them in your personal email inbox (generally not ideal). Recommendation: Use your @lifewest/@college.lifewest email when completing forms on any of the Life West websites (e.g. RSVP'ing for an upcoming event).   ##### 2. You've unsubscribed from Life West email Life West staff, faculty, and students are expected not to unsubscribe from Life West communications, but frankly, we have no technical ability to stop you from doing so. When we notice that staff, faculty, or students have unsubscribed, our team must manually resubscribe them. However, we typically don't see that a user has unsubscribed until an issue arises, such as not receiving an important communication. Recommendation: Don't unsubscribe from Life West emails 😎.  If you need a solution to declutter your Life West inbox, we recommend using Gmail's filtering to move emails to folders based on the sender automatically.   Here's a quick video with tips on organizing your inbox:   Stay Updated ## Other Recent Updates from The VOICE [![](https://voice.lifewest.edu/hubfs/Dave%20Khuu.jpg)](https://voice.lifewest.edu/life-west-alumnus-dr.-dave-khuu-recognized-by-marquis-whos-who) [President's Office](https://voice.lifewest.edu/tag/presidents-office), [Bellevue Campus](https://voice.lifewest.edu/tag/bellevue-campus), [Hayward Campus](https://voice.lifewest.edu/tag/hayward-campus) ### [Life West Alumnus Dr. Dave Khuu Recognized by Marquis Who's Who](https://voice.lifewest.edu/life-west-alumnus-dr.-dave-khuu-recognized-by-marquis-whos-who) June 27, 2026 Congratulations to Life Chiropractic College West alumnus Dr. Dave Khuu (DC '00) on being recognized by Marquis Who's... [Read more](https://voice.lifewest.edu/life-west-alumnus-dr.-dave-khuu-recognized-by-marquis-whos-who) [![](https://voice.lifewest.edu/hubfs/Andrew%20Herrera.jpg)](https://voice.lifewest.edu/meet-andrew-herrera) [Admissions](https://voice.lifewest.edu/tag/admissions) ### [Meet Andrew Herrera](https://voice.lifewest.edu/meet-andrew-herrera) June 26, 2026 Get to know our Director of Postgraduate & Continuing Education [Read more](https://voice.lifewest.edu/meet-andrew-herrera) [![](https://voice.lifewest.edu/hubfs/Jul-Aug%2026%20CA%20TV.png)](https://voice.lifewest.edu/continuing-education-seminars-summer-26) [Bellevue Campus](https://voice.lifewest.edu/tag/bellevue-campus), [Hayward Campus](https://voice.lifewest.edu/tag/hayward-campus), [Continuing Education](https://voice.lifewest.edu/tag/continuing-education), [Seminar](https://voice.lifewest.edu/tag/seminar) ### [Continuing Education Seminars: Summer 26](https://voice.lifewest.edu/continuing-education-seminars-summer-26) June 18, 2026 Don't miss these amazing seminars coming to Life Chiropractic College West in 2026. [Read more](https://voice.lifewest.edu/continuing-education-seminars-summer-26) [Return to The VOICE](https://voice.lifewest.edu) [![Thrifty](https://voice.lifewest.edu/hubfs/raw_assets/public/@marketplace/Juice_Tactics_Snacks/Thrifty/images/thrifty-color.svg "Thrifty")](https://lifewest.edu) Thrifty comes with everything to get your business, Rolling. Take your chance to try our freemium theme and crack a mirror for your business. Because you’re out of luck and in control with us. ### Pages - Home - About - Services - Pillar - Content Download - Blog - Pricing - Contact #### Blog - Blog Listing - Blog Post - Blog Author - Case Studies - Case Study #### Contact - 404 Error - 500 Error - Email subscription preferences - Unsubscribe backup pages - Subscription update confirmation - Password Prompt - Search Results --- - Terms and Services - Privacy Policy